Tuesday 23 October 2007

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Tuesday 11 September 2007

Building a brand, as to do in different ways in different people, and the social ways of life that as to do with:What does brand stand for and the meaning?What did they do in the lives of people?What are the keys role of who are we talking to?A brand is the identity of an organisation both internally and externally. it is the depiction of values, personality and experiences that peolpe relate with the company, product,and their services.Art has been used throughout time to reflect political and social changes. Images, colors, graphics, and designs have always been “high touch” (coined in 1980's by John Nesbitt meaning high human interaction) and therefore have always had the ability to move people. How can brands use art to raise awareness of the lifestyle changes we all need to make, to help the ecology of our planet, and make it cool to adopt these new behaviors?Consumers are beginning to take environmental impact into consideration in purchase decisions. Businesses that demonstrate environmental responsibility have the opportunity to contribute favorably to their images while aligning themselves with their customers’ wishes.Most large corporations have been serving the urban class in the developed and developing world. All research and development has focused on this market based on the principle of 80:20, ignoring billions who are at a distant reach from the branded product markets. The urban markets are now stagnating and companies are realizing the tremendous potential of the emerging markets comprised of billions who are now ready to try the so called, “good things in life.”Master brands and brand architecture are two of the many inward-focused notions that have come to define the world of branding. While these concepts heralded an important milestone, continued adherence to their principles may lead to branding’s downfall. Inflexible models and exclusive language inherent to these concepts are alienating branding’s most critical potential proponents, giving the impression that as branding practitioners, we have built artificial processes to justify higher fees for what otherwise would be considered “expensive marketing.” In this, we will make the case that traditional brand jargon, brand architecture and its numerous flavors - such as Branded Houses, Houses of Brands, Endorsed Brands and Sub-brands under a Master Brand, and any other “branding” term that puts unnecessary conceptual distance between a business and its brand(s)—is ultimately detrimental to the discipline of branding. We will then provide an alternate view of brand system management that we feel is more relevant to the needs of businesses and the many stakeholders they serve.In order to get the full value out of green practices over time, companies need to let the public know what they are doing and why it matters.Businesses becoming greener can add to their brand images by carefully selecting the right projects, telling people what they are doing and providing easy-to-understand feedback about their progress and how the consumer contributes by doing business with them.For more info call me or text me on +234-8060374414 ,ओर
mail me ओं
aimlovenow@gmail.com
aimlovenow@hotmail.com
ईmlovenow@yahoo.कॉमIf you need a creative person mail me or want to do any advertising job call me then, and want to brand your company and create logo call me.thanksBe egg haed creative, be bold, be craz-tiveSamuel

ब्रांड्स अद्वेर्तिसेमेंत,

Branding:
Yes, you need a brand। First, branding is a key defense against commoditization - a situation in which a company’s products and services become perceived by buyers as being interchangeable with those of other companies, so buying decisions become driven by price. With the trend toward instantly and globally searchable competition across all product and service categories, the pull toward commoditization is now an elemental force in marketing. The value of branding - intelligent, relevant, branding that effectively differentiates you from your competition - has never been higher.
Branding is also a way to leverage success, expand market share, and fend off competition। Indeed, companies with established brands often rebrand as a way to penetrate perceived new markets or defend core markets. This rebranding is often a costly mistake.

Branding - or “brand-building” - has become the El Dorado of corporate marketing departments, advertising agencies, design firms, and consultants। However, branding goes beyond an attitude, or a logo, or a slogan, or an advertising campaign. Branding is a long-term holding in which your marketing communications are relatively short-term investments. Your brand is a tangible corporate asset - an end toward which all your business efforts should work.

Key point:Your brand is a tangible corporate asset!

For more info call me or text me on
want to brand your company call on me

+234-8060374414
or
mail me on
aimlovenow@gmail.com
aimlovenow@hotmail.com
aimlovenow@yahoo.com

If you need a creative person mail me or want to do any advertising job call me then, and want to brand your company and create logo call me.
thanks

Tuesday 4 September 2007

How to be creative and brand your product?

Building a brand, as to do in different ways in different people, and the social ways of life that as to do with:
What does brand stand for and the meaning?
What did they do in the lives of people?
What are the keys role of who are we talking to?

A brand is the identity of an organisation both internally and externally. it is the depiction of values, personality and experiences that peolpe relate with the company, product,and their services.
Art has been used throughout time to reflect political and social changes. Images, colors, graphics, and designs have always been “high touch” (coined in 1980's by John Nesbitt meaning high human interaction) and therefore have always had the ability to move people. How can brands use art to raise awareness of the lifestyle changes we all need to make, to help the ecology of our planet, and make it cool to adopt these new behaviors?

Consumers are beginning to take environmental impact into consideration in purchase decisions. Businesses that demonstrate environmental responsibility have the opportunity to contribute favorably to their images while aligning themselves with their customers’ wishes.
Most large corporations have been serving the urban class in the developed and developing world. All research and development has focused on this market based on the principle of 80:20, ignoring billions who are at a distant reach from the branded product markets. The urban markets are now stagnating and companies are realizing the tremendous potential of the emerging markets comprised of billions who are now ready to try the so called, “good things in life.”
Master brands and brand architecture are two of the many inward-focused notions that have come to define the world of branding. While these concepts heralded an important milestone, continued adherence to their principles may lead to branding’s downfall. Inflexible models and exclusive language inherent to these concepts are alienating branding’s most critical potential proponents, giving the impression that as branding practitioners, we have built artificial processes to justify higher fees for what otherwise would be considered “expensive marketing.” In this, we will make the case that traditional brand jargon, brand architecture and its numerous flavors - such as Branded Houses, Houses of Brands, Endorsed Brands and Sub-brands under a Master Brand, and any other “branding” term that puts unnecessary conceptual distance between a business and its brand(s)—is ultimately detrimental to the discipline of branding. We will then provide an alternate view of brand system management that we feel is more relevant to the needs of businesses and the many stakeholders they serve.
In order to get the full value out of green practices over time, companies need to let the public know what they are doing and why it matters.
Businesses becoming greener can add to their brand images by carefully selecting the right projects, telling people what they are doing and providing easy-to-understand feedback about their progress and how the consumer contributes by doing business with them.

For more info call me or text me on +234-8060374414,
or
mail me on
aimlovenow@gmail.com
aimlovenow@hotmail.com
aimlovenow@yahoo.com

If you need a creative person mail me or want to do any advertising job call me then, and want to brand your company and create logo call me.
thanks

Be egg haed creative, be bold, be craz-tive

Samuel