Building a brand, as to do in different ways in different people, and the social ways of life that as to do with:
What does brand stand for and the meaning?
What did they do in the lives of people?
What are the keys role of who are we talking to?
A brand is the identity of an organisation both internally and externally. it is the depiction of values, personality and experiences that peolpe relate with the company, product,and their services.
Art has been used throughout time to reflect political and social changes. Images, colors, graphics, and designs have always been “high touch” (coined in 1980's by John Nesbitt meaning high human interaction) and therefore have always had the ability to move people. How can brands use art to raise awareness of the lifestyle changes we all need to make, to help the ecology of our planet, and make it cool to adopt these new behaviors?
Consumers are beginning to take environmental impact into consideration in purchase decisions. Businesses that demonstrate environmental responsibility have the opportunity to contribute favorably to their images while aligning themselves with their customers’ wishes.
Most large corporations have been serving the urban class in the developed and developing world. All research and development has focused on this market based on the principle of 80:20, ignoring billions who are at a distant reach from the branded product markets. The urban markets are now stagnating and companies are realizing the tremendous potential of the emerging markets comprised of billions who are now ready to try the so called, “good things in life.”
Master brands and brand architecture are two of the many inward-focused notions that have come to define the world of branding. While these concepts heralded an important milestone, continued adherence to their principles may lead to branding’s downfall. Inflexible models and exclusive language inherent to these concepts are alienating branding’s most critical potential proponents, giving the impression that as branding practitioners, we have built artificial processes to justify higher fees for what otherwise would be considered “expensive marketing.” In this, we will make the case that traditional brand jargon, brand architecture and its numerous flavors - such as Branded Houses, Houses of Brands, Endorsed Brands and Sub-brands under a Master Brand, and any other “branding” term that puts unnecessary conceptual distance between a business and its brand(s)—is ultimately detrimental to the discipline of branding. We will then provide an alternate view of brand system management that we feel is more relevant to the needs of businesses and the many stakeholders they serve.
In order to get the full value out of green practices over time, companies need to let the public know what they are doing and why it matters.
Businesses becoming greener can add to their brand images by carefully selecting the right projects, telling people what they are doing and providing easy-to-understand feedback about their progress and how the consumer contributes by doing business with them.
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